Product Launch: Helga’s Gluten Free Gourmet Rolls


Helga’s is the proud expert in seeds and grains and offers a wide range of high quality, great tasting breads including gluten free, classic, specialty, lower-carb, Turkish bread and wraps. The brand is truly inspired by unaltered, time-honoured baking traditions, which is apparent in every single product. Today, we’re very excited to bring you Helga’s new GLUTEN FREE GOURMET ROLLS! Helga’s talks to us about this new product and how it came to be.


 yum. Gluten Free: We are so excited about your brand new gluten free gourmet rolls! What was the inspiration behind this new product?

Hi yum. readers! Thanks so much for having us on board! At Helga’s, we are always looking for ways to improve our product offering and we actively work with our customers to ensure we are answering their gluten free product needs. People are constantly on the lookout for more variety and new products that are gluten free –we’d noticed an increase in requests for gluten free rolls, so we responded! The rolls are available in two variants, Traditional White and 5 Seeds. Helga’s Gluten Free 5 Seeds is made using linseed, toasted sesame seeds, pumpkin seeds, poppy seeds and sunflower seeds.


ygf: Yum! We are so excited to try them. What’s the best part about Helga’s products?

Helga’s never compromises on taste or quality. We ensure all our products, including Helga’s Gluten Free Gourmet Rolls, are baked with care, using quality ingredients. What’s more, the rolls are a source of fibre and contain no artificial colours or flavours.


ygf: The quality of the ingredients truly makes all the difference. What was the inspiration to create gluten free products?

Here at Helga’s we want to show we care by making our bread more relevant to modern lifestyles. We understand that it is challenging to find great tasting quality gluten free bread, so we’ve made this product with the promise of our care and craftsmanship to ensure that people can always enjoy gluten free bread whatever the occasion. 

ygf: It can be so difficult to find quality gluten free products, especially bread! Thank you for this care. How does Helga’s ensure this line of products is truly gluten free?

Helga’s Gluten Free Gourmet Rolls are made in our dedicated gluten free only bakery, to avoid cross contamination from breads with gluten in them. 


ygf: So true. What a relief to know that they are #nocrumbsplease! Where can we purchase these bread rolls?

Each pack of Helga’s Gluten Free Gourmet Rolls contains five individual rolls and is available nationally at Coles, Woolworths and independent retailers, RRP $6.99.


ygf: That is so exciting! And at a decent price as well! What is the Helga’s inspiration?

We believe that the passion and tradition of our baking, combined with our desire to elevate the everyday results in great products, is paramount to delivering quality goods. We listen to our customers and always strive to create the best baked goods using the finest ingredients, with a variety of flavours to address the needs of different consumers It’s not just bread – it’s Helga’s!


ygf: We thank you for that. Any final details you would like our readers to know about the product?

Our aim at Helga’s is to deliver high quality gluten free bread that doesn’t compromise on taste. So not only do these rolls taste great, they are versatile enough to help you create a delicious meal for breakfast, lunch or dinner. Try them for yourself today!


ygf: Fabulous, thank you so much for your time and for launching your brand new Gluten Free Gourmet Rolls! How do our readers stay in touch with you?

We welcome feedback, thoughts or queries about Helga’s products including our new Gluten Free Gourmet Rolls. You can get in touch directly via our Facebook page –

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